Frequently Asked Questions

It is a straightforward conversation, not a sales pitch. We talk about what is happening in your business right now, what you are trying to solve, and what you have already tried. You get a sense of how I work and I get a sense of whether I can help. No obligation on either side.

You do not need to prepare anything specific. Just find a quiet space for the Zoom call and come ready to talk honestly about what is going on. The more direct you are, the more useful the conversation will be.

A consultant typically diagnoses the business and tells you what to do. They come with frameworks and pre-packaged solutions based on what has worked elsewhere.

This is different in two important ways.

First, coaching is a partnership. I do not come with a ready-made answer. We work together to find what is right for your specific business, your team, and you.

Second, most founders I work with already know, at some level, what needs to change. The harder question is why it is not changing. Why certain decisions keep getting avoided. Why the same patterns keep showing up. Why knowing what to do and actually doing it differently are not the same thing.

That is where this work focuses. And in my experience, that is where the real leverage is.

Group programmes have real value, especially in the early stages. But there is a point where the complexity of your specific business, your team, and your role requires individual support. That is what this is.

Sessions are 90 minutes and are working sessions, not pep talks. We focus on what is most pressing, slow the thinking down, and turn complexity into clear decisions and actions. Some sessions are diagnostic, others are more focused on a specific challenge. All of them end with something concrete to take away.

Most founders work with me fortnightly, which is how the 12 session programmes are structured over 6 months. If your circumstances require more intensive support, weekly sessions are also available. We decide together based on what will work best for you.

I work with clients across time zones and offer sessions from 10am to 7pm GMT, including some early evening slots. Once we decide to work together, your session time typically stays consistent throughout the engagement.